Guaranteeing a Product
A product guarantee is a claim that your customer will be happy with your product. This is what some marketers call the “classic” guarantee.
A standard template for a product guarantee is:
“We know you’ll love this ________ as much as we do. In fact, if for any reason you’re not completely satisfied, just return your ______ within __ days and we’ll issue a full refund.”
Guaranteeing Your Service
To guarantee your service just look to Domino’s. They weren’t guaranteeing you’d love the pizza, just that you’d get it hot in 30 minutes or less.
Service guarantees are primarily used in service industries. Hotels and hotel booking sites use very strong guarantees to instill trust.
Take a look at Hotels.com’s compelling guarantee that sets them apart from other booking sites:
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